The role of The Chefz app was utilized in providing and delivering desserts and products during Ramadan family gatherings, with creative atmospheres that highlighted the app’s presence in their occasions.
For Valentine’s Day, The Chefz captured the beauty of everyday love by highlighting the small, thoughtful moments the app helps deliver.
We showcased scenes of couples and friends celebrating in their own way — sharing a favorite dessert, sending a care gift, or surprising someone with a meal at just the right time.
With warm, emotional visuals, we positioned the app as a connector of hearts — not just a delivery service.
Objectives
Create a memorable market presence for Sharqiahksa in the Oriental-sweets category, raising top-of-mind awareness and deepening engagement with current and prospective customers. Blend heritage and modernity by translating the brand’s cultural roots into a vivid, cohesive identity across every consumer touch-point.
Challenges
Break through a crowded market where many brands claim authenticity; modernize Sharqia’s image without diluting tradition; and maintain year-round excitement despite strong seasonal spikes, limited budgets, evolving digital algorithms, and audiences that quickly scroll past repetitive or overly promotional content.
Solution
Launched an integrated campaign anchored by a rich brand story, unifying packaging, social media, and in-store visuals. Delivered seasonally relevant content via a structured calendar, partnered with influencers, and nurtured community dialogue to turn heightened awareness into loyal repeat purchases.
Deliverables
Increased brand awareness, steady engagement growth, and stronger positioning as a top choice in the oriental sweets market.
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