Overview
The role of The Chefz app was utilized in providing and delivering desserts and products during Ramadan family gatherings, with creative atmospheres that highlighted the app’s presence in their occasions.
Objectives
Create a memorable market presence for Sharqiahksa in the Oriental-sweets category, raising top-of-mind awareness and deepening engagement with current and prospective customers. Blend heritage and modernity by translating the brand’s cultural roots into a vivid, cohesive identity across every consumer touch-point.
Challenges
Break through a crowded market where many brands claim authenticity; modernize Sharqia’s image without diluting tradition; and maintain year-round excitement despite strong seasonal spikes, limited budgets, evolving digital algorithms, and audiences that quickly scroll past repetitive or overly promotional content.
Solution
Launched an integrated campaign anchored by a rich brand story, unifying packaging, social media, and in-store visuals. Delivered seasonally relevant content via a structured calendar, partnered with influencers, and nurtured community dialogue to turn heightened awareness into loyal repeat purchases.
Deliverables
We showcased nationalism and its historical depth in the content, and the products were integrated into interactive historical scenes with the community by wearing traditional attire, along with carefully crafted shots presenting delivery services as they would have looked in the past era.