Overview
With Nutrez’s 100% natural and healthy nut butter, we crafted content that matched the product’s value—placing it in real-life moments that inspired purchase and connection. From energizing morning routines to fitness-friendly recipes, we positioned the brand as part of everyday wellness. Daily challenges and interactive contests kept the audience engaged and loyal.
Objectives
Create a memorable market presence for Sharqiahksa in the Oriental-sweets category, raising top-of-mind awareness and deepening engagement with current and prospective customers. Blend heritage and modernity by translating the brand’s cultural roots into a vivid, cohesive identity across every consumer touch-point.
Challenges
Break through a crowded market where many brands claim authenticity; modernize Sharqia’s image without diluting tradition; and maintain year-round excitement despite strong seasonal spikes, limited budgets, evolving digital algorithms, and audiences that quickly scroll past repetitive or overly promotional content.
Solution
Launched an integrated campaign anchored by a rich brand story, unifying packaging, social media, and in-store visuals. Delivered seasonally relevant content via a structured calendar, partnered with influencers, and nurtured community dialogue to turn heightened awareness into loyal repeat purchases.
Deliverables
Noticeable increase in sales, strong daily engagement, and a powerful link between the brand and a healthy lifestyle audience.