A momentum of achievements—starting from home-based production to becoming one of the largest skincare manufacturers in Saudi Arabia.
Overview
A momentum of achievements—starting from home-based production to becoming one of the largest skincare manufacturers in Saudi Arabia. We accompanied Gela’s growth at every stage, from product development to major festival participation. We acted as the brand’s marketing arm, redefining its digital presence through full social media management, seasonal campaigns, and premium content production.
Objectives
Create a memorable market presence for Sharqiahksa in the Oriental-sweets category, raising top-of-mind awareness and deepening engagement with current and prospective customers. Blend heritage and modernity by translating the brand’s cultural roots into a vivid, cohesive identity across every consumer touch-point.
Challenges
Break through a crowded market where many brands claim authenticity; modernize Sharqia’s image without diluting tradition; and maintain year-round excitement despite strong seasonal spikes, limited budgets, evolving digital algorithms, and audiences that quickly scroll past repetitive or overly promotional content.
Solution
Launched an integrated campaign anchored by a rich brand story, unifying packaging, social media, and in-store visuals. Delivered seasonally relevant content via a structured calendar, partnered with influencers, and nurtured community dialogue to turn heightened awareness into loyal repeat purchases.
Deliverables
Consistent growth in followers and sales, with a reinforced position as a leading local skincare brand.