Overview

We achieved remarkable success with Velocci by creatively aligning with seasons and trends. Our seasonal campaigns tapped into audience moods with unconventional ideas that generated major buzz in the café and dessert market. The content reflected the brand's spirit, turning each season into an opportunity for engagement and customer growth.

High engagement during seasonal campaigns, a surge in orders, and stronger positioning of Velocci as a go-to destination for coffee and dessert lovers.

Objectives

Create a memorable market presence for Sharqiahksa in the Oriental-sweets category, raising top-of-mind awareness and deepening engagement with current and prospective customers. Blend heritage and modernity by translating the brand’s cultural roots into a vivid, cohesive identity across every consumer touch-point.

Challenges

Break through a crowded market where many brands claim authenticity; modernize Sharqia’s image without diluting tradition; and maintain year-round excitement despite strong seasonal spikes, limited budgets, evolving digital algorithms, and audiences that quickly scroll past repetitive or overly promotional content.

 

 

 

Solution

Launched an integrated campaign anchored by a rich brand story, unifying packaging, social media, and in-store visuals. Delivered seasonally relevant content via a structured calendar, partnered with influencers, and nurtured community dialogue to turn heightened awareness into loyal repeat purchases.

Deliverables

Increased brand awareness, steady engagement growth, and stronger positioning as a top choice in the oriental sweets market.

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