Attracted a new audience of sweet lovers
Overview
Launched a unique product identity blending tradition & modern flair
Cross-channel content strategy with irresistible visuals
Tasting experiences with top dessert & food influencers
High engagement across social platforms
Strong brand positioning as a creative leader in Eastern sweets
Strong brand positioning as a creative leader in Eastern sweets
Attracted a new audience of sweet lovers
Objectives
Create a memorable market presence for Sharqiahksa in the Oriental-sweets category, raising top-of-mind awareness and deepening engagement with current and prospective customers. Blend heritage and modernity by translating the brand’s cultural roots into a vivid, cohesive identity across every consumer touch-point.
Challenges
Break through a crowded market where many brands claim authenticity; modernize Sharqia’s image without diluting tradition; and maintain year-round excitement despite strong seasonal spikes, limited budgets, evolving digital algorithms, and audiences that quickly scroll past repetitive or overly promotional content.
Solution
Launched an integrated campaign anchored by a rich brand story, unifying packaging, social media, and in-store visuals. Delivered seasonally relevant content via a structured calendar, partnered with influencers, and nurtured community dialogue to turn heightened awareness into loyal repeat purchases.
Deliverables
Boosted awareness, increased engagement, and made “Mix Baklava” a standout in the market.
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