Overview
We led the full transformation of Pizzarati’s rebranding—delivering a captivating visual identity and dynamic content that reconnected with the audience through flexibility and professionalism. The refreshed brand tone and smart communication helped reposition the business and create new market traction.
Objectives
Create a memorable market presence for Sharqiahksa in the Oriental-sweets category, raising top-of-mind awareness and deepening engagement with current and prospective customers. Blend heritage and modernity by translating the brand’s cultural roots into a vivid, cohesive identity across every consumer touch-point.
Challenges
Break through a crowded market where many brands claim authenticity; modernize Sharqia’s image without diluting tradition; and maintain year-round excitement despite strong seasonal spikes, limited budgets, evolving digital algorithms, and audiences that quickly scroll past repetitive or overly promotional content.
Solution
Launched an integrated campaign anchored by a rich brand story, unifying packaging, social media, and in-store visuals. Delivered seasonally relevant content via a structured calendar, partnered with influencers, and nurtured community dialogue to turn heightened awareness into loyal repeat purchases.
Deliverables
Strong boost in engagement metrics, increase in orders, and a renewed brand identity that brought Pizzarati back into the spotlight with confidence.