We delivered a breakthrough in highlighting the value proposition of "3 Days" fitness clubs—communicating a clear message.
Overview
We delivered a breakthrough in highlighting the value proposition of "3 Days" fitness clubs—communicating a clear message: 3 days a week are enough to reach your fitness goals in a busy city life. The content resonated with time-conscious individuals, offering realistic and motivating solutions. The campaign precisely targeted people needing maximum impact in minimal time.
Objectives
Create a memorable market presence for Sharqiahksa in the Oriental-sweets category, raising top-of-mind awareness and deepening engagement with current and prospective customers. Blend heritage and modernity by translating the brand’s cultural roots into a vivid, cohesive identity across every consumer touch-point.
Challenges
Break through a crowded market where many brands claim authenticity; modernize Sharqia’s image without diluting tradition; and maintain year-round excitement despite strong seasonal spikes, limited budgets, evolving digital algorithms, and audiences that quickly scroll past repetitive or overly promotional content.
Solution
Launched an integrated campaign anchored by a rich brand story, unifying packaging, social media, and in-store visuals. Delivered seasonally relevant content via a structured calendar, partnered with influencers, and nurtured community dialogue to turn heightened awareness into loyal repeat purchases.
Deliverables
Wide reach to the target audience, significant increase in memberships, and high ROI driven by relatable messaging and strong engagement.